Towards Systematic Business Model Innovation: Lessons from Product Innovation Management

Creativity and Innovation Management
Towards Systematic Business Model Innovation: Lessons from Product Innovation Management

Although business model innovations are decisive for a company’s long-term success or failure, they are still poorly understood compared to product innovations. Thus, their execution is imperfectly supported, and their organizational accountability is insufficiently regulated. In this paper, we systematically investigate similarities and differences between product and business model innovation to assess the potential of transferring insights and best practices.

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