IE Magazine: The business of international events | Come rain, come shine?

IE Magazine: The business of international events
Come rain, come shine?

Unless you’re a James Bond villain, nobody can control the weather. We all know that the success of many events, especially if outdoors, highly depends on favorable weather conditions. It seems that organizers can only hope for the best, but aren’t there more professional solutions to control weather risk than keeping your fingers crossed and praying for some sun?

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