Bloomberg BusinessWeek | CelsiusPro, eWeatherRisk fire up market for weather contracts

Bloomberg BusinessWeek
CelsiusPro, eWeatherRisk fire up market for weather contracts

Unlike many Midwesterners, Mike Betts loves deep snow. A Thanksgiving blizzard? Bring it on. A foot for April Fool’s Day? Perfect. His company, With a Grain of Salt, sells de-icing compounds, which means one of Betts’s worst nightmares isn’t too much snow but too little.

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